ROLE: CONTENT STRATEGY & PLANNING, COPYWRITING

Banner Health is one of the largest non-profit health care systems in the country with over 30 hospitals in Arizona and Colorado.

With people searching online for everything from information about illness symptoms to finding a doctor, it is important to Banner that they not only show up in search results, but provide their patients with the information and expertise they are looking for. To do this, their website needed to be refreshed, expanded, and optimized on an ongoing basis.

In one year, we delivered content plans for 14 sections of BannerHealth.com and wrote and optimized over 500 pages of content, resulting in a major uptick in site visits and a 92% increase in appointments booked online.

ROLE: BRAND STRATEGY, CONTENT STRATEGY, COPYWRITING

Tallwave was in serious need of a brand refresh. The company had been in business for several years but there was no clear vision of who Tallwave was or what the brand stood for. Even employees couldn't really explain what Tallwave was all about.

So we started from scratch. We examined and updated the company’s core values, differentiators, manifesto, and voice and tone. We gave the brand a visual facelift, creating a new website, presentation guides, swag - basically everything.

And most importantly we created a strong identification of who Tallwave is: not an agency, not a consultancy - a customer experience design company.

ROLE: CONTENT STRATEGY

CHALLENGE: Bunger Steel was looking to increase new building leads as they weren’t standing out among the competition in the digital space. They needed something to set them apart while establishing themselves as a knowledgeable industry leader. To do this, Bunger would need to rank higher within Google searches and then provide valuable, thoughtful answers and insights to guide their user through the purchasing funnel.

SOLUTION: Step 1: Research including a content workshop with the Bunger team to ensure we understood their consumers and SEO research to determine what consumers were searching for in the digital space.

Step 2: Content planning - a calendar that included blog articles, case studies, and main website pages incorporating the keywords and themes identified through the research. All content was crafted with the purpose of meeting customers wherever they were in the buyer journey. 

Step 3:  Monitoring the performance of every piece of content we produced and using it as a guide for future content, examining sessions, time on site, and keyword rankings.

RESULTS: Website traffic increased month by month and organic search became responsible for the vast majority of website leads (91% in October and 72% in November). 

Sessions to the blog section of the website increased 30% M/M from the second and third months post-implementation. By the third month, the blog was ranking for 425 key terms (and counting). This meant that Bunger Steel’s blog appeared on a Search Engine Results Page for 425 different queries.

ROLE: CREATIVE STRATEGY & PLANNING

CHALLENGE: The City of Phoenix has a lot of jobs to fill. They were looking to get more Gen Z and Millennial applicants but there was a misperception about what types of jobs were available. And 58% of Gen Z job seekers say they’d prefer a mid-sized corporation over a startup or government job.

SOLUTION: But, Gen Z and Millennial job seekers also look for careers that allow them to be a part of something bigger, a job that can have real social impact. The strategy was to highlight that no matter what job you had with the city, you would be helping your community.

RESULTS: The creative territory of Your Work Makes Phoenix Work became the campaign platform Do Work That Makes Phoenix Work. This campaign was rolled out across awareness, consideration and conversion media tactics, including posters, out-of-home, light rail wraps, digital display, social media, YouTube, and paid search.

The campaign exceeded expectations resulting in the city’s highest number of online job applicants in history.

ROLE: CREATIVE STRATEGY AND PLANNING

CHALLENGE: O.H. Partners was an established Phoenix ad agency, but with recent changes in leadership, they were lacking one major thing - an agency process. Work was getting done, but mistakes were being made with inconsistencies and inefficiencies getting in the way and pulling people’s focus. They needed a scalable process that would minimize errors and help people focus on making the work better, not just getting it out the door.

SOLUTION: Along with establishing Core Values for the agency, we implemented a 9-stage process with mandatory steps along the way that would be utilized across every account. Key touchpoints were established to promote stronger collaboration and communication between creative, media, client service, PR, and social media. 

One cornerstone of the new process was the creation of an Integrated Campaign Plan. The purpose of the ICP was to bring the creative concept to life throughout the marketing funnel and across every touchpoint of the campaign. This was to ensure that both internal and external stakeholders knew every detail of a campaign and that messaging was accurate for each funnel phase.

Creative Asset Planning was also introduced in collaboration with paid media to outline exactly what creative and messaging was best for every stage of the marketing funnel so there were no questions in the creative asset production stage.

RESULTS: The process was adopted agency-wide and the Integrated Campaign Plan became an unskippable step in every campaign execution. The process promoted major efficiencies in internal meetings, creative concepting, and asset production and decreased the number of production errors made across every account.

ROLE: CONTENT STRATEGY, COPYWRITNG

As part of Disney Parks’ year-long Disney Side campaign, we were tasked with the challenge of bringing Disney Magic to Guests in real time on social media.

Real Time Magic was a 10-day social media event. Over 10 consecutive days, teams from Disney Parks and Nomadic Agency worked together to track Guests posting on social media about their experiences at Disneyland and Walt Disney World and responded to them with personalized content.

Content types ranged from custom illustrations, character videos, photo manipulation, food art, snapchat art and custom GIFs.

ROLE: CREATIVE STRATEGY & PLANNING, CONTENT STRATEGY

CHALLENGE: Because of Covid, management changes, and a lot of false starts, the O.H Partners website and blog had not really been updated in over three years. The content was outdated and the entire site needed an overhaul. Additionally, there was no blog or social strategy and the previous content had had no measurable impact on the business.

SOLUTION: We started with a blank slate. We identified our two main audiences (potential clients and potential employees) and developed a website content strategy that would highlight the agency’s capabilities, expertise, and engaging work. 

The blog strategy was focused on maintaining a balance between sharing out content that was useful to potential clients and content that showcased what it was like to work at O.H.

RESULTS: The new site has a streamlined user experience, making it easy to see work examples and contact the agency for more info. This included the implementation of a case study template to create constancy in presentation and storytelling for the website and new business presentations.

The blog saw an immediate impact in site visits and has maintained a regular posting cadence with shared social content driving visitors to the site yielding an increase in visits month over month.

ROLE: CONTENT STRATEGY

ROLE: BRAND STRATEGY

ROLE: BRAND STRATEGY

ROLE: BRAND STRATEGY