Advertising is a part of our lives. Not just because it encourages us to try a new product or visit a different destination. But because we laugh at funny commercials, share trending TikTok videos, and get old jingles stuck in our head. Advertising can make an impact. That’s why I got into this field and it’s why I stick around.
I have over 15 years of experience as a creative copywriter, strategist, and planner with much of my work focused on branding and advertising campaigns.
I’ve developed campaign and content strategies, consumer journey roadmaps, and creative briefs that led the creative process and materials. I’ve implemented full agency processes and creative asset planning tools that led teams to greater efficiencies and encouraged integrated collaboration. I've managed both internal and external creative content resources, directed vendors and talent on broadcast and digital productions, and eaten my fair share of break room donuts.
My current goal is to continue expanding my capabilities in content and brand strategy, copywriting, creative direction, planning, and leading content and creative teams to great success.
linkedin.com/in/holly-ringerud